Allstate Life Insurance

Young families put off buying life insurance because they feel like they're going to live forever.

This click-bait digital campaign used a cast of immortal characters to debunk common myths about life insurance.

Cast of Immortals

Desktop + Mobile E-Blasts

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CD: John Kistner

CD: Scott Smith

CW: Jim Bernardin

Illustrator: Jesse Hora (MAKE & CO.)

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