Allstate Life Insurance
Young families put off buying life insurance because they feel like they're going to live forever.
This click-bait digital campaign used a cast of immortal characters to debunk common myths about life insurance.
![](https://format.creatorcdn.com/db18c3b9-d578-4411-8685-1900e12bef14/0/0/0/0,0,1650,825,900,825/0-0-0/19a2cd3c-362e-47e5-b836-26413f32ea3d/1/1/Website_AllstateLI_CharactersSlide_e8mstv.jpg?fjkss=exp=2040648324~hmac=e6852ff18e7ad3558310823e39db735481a9306bf0151eda4d59b56cbbeb06ea)
Cast of Immortals
![](https://format.creatorcdn.com/db18c3b9-d578-4411-8685-1900e12bef14/0/0/0/0,0,1650,938,900,938/0-0-0/f9f14d5d-ea2b-4413-bc21-cc1cf50b7b4d/1/1/Website_AllstateLI_LandingPageSlide2_Emails_q4wnqn.jpg?fjkss=exp=2040648324~hmac=ae88a1a59f44c4f3c9ffe0ee4228f9285b63e76fc922e36a791384710bc63d20)
Desktop + Mobile E-Blasts
![](https://format.creatorcdn.com/db18c3b9-d578-4411-8685-1900e12bef14/0/0/0/0,0,1650,375,900,375/0-0-0/13b34722-4e4e-4c9f-8a5b-96d3b83884f4/1/1/Website_AllstateLI_BannerSlide_wjztvw.jpg?fjkss=exp=2040648324~hmac=2591e12c963d3a530ad5d1c59a26fe2f67b642c8f995181e7bdff339223e200f)
Flash Banner
© Copyright 2020