JELL-O "101" Social

The JELL-O "101" campaign set out to reposition its product: from 'grandma's JELL-O mold' to a playful, imaginative, fun, snackable activity for families and kids. Social media played an important roll in introducing JELL-O to a new generation of moms ( ... and dads). :)

CD: Sarah Block

CD: Keith Wisniewski

CW: Jim Bernardin

AD: Melissa Pennington

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