Marshalls Brand Mark
It wasn't enough to just say Marshalls is surprising, we had to show it. During the Spring 2016 campaign, we launched Marshalls first-ever brand mark: the Question Heart. It represents the idea that 'you never know what you're going to find in store, but you know you're gonna love it.'
To begin, we designed ways to launch the Question Heart in social spaces that were relevant to the platform.
The Question Heart "window" became a device used to stir curiosity around merchandise. Series of images (like the ones below) were used in sponsored carousel posts on Facebook and Instagram as well as organically posted GIFs.
And we made some TV, too.
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