June 26, 2015

10:00 a.m. EST 

The U.S. Supreme Court declared same-sex marriage legal in all 50 states.

10:05 a.m.

A seemingly outdated, 118-year-old brand was one of the first to declare its support.

11:15 a.m.

The media noticed.

More than 81.1M earned media impressions.

Mentions on AdAge, AdWeek, BuzzFeed, Mashable, US Weekly, Washington Post, and more.

Top-performing JELL-O social post of all time.

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CD: Sarah Block

CW: Jim Bernardin

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